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14min chapter
WARC x IPA EffWorks: Why relevance rules and the case for marketing as an investment
The WARC Podcast
Marketing as an Investment
The chapter discusses the importance of marketing as an investment rather than a cost. It emphasizes the need for different strategies for growth in different categories and highlights the impact of brand strength on pricing. Tips for effectively conveying the importance of marketing as an investment to boards and CFOs are also provided.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode