Strategies For Successful Product Launches
The Duct Tape Marketing Podcast
00:00
How to Launch a Product
Shazza: Some of the biggest gains that I've experienced is to actually pay attention to not only who was buying, but how they were using it and then what they needed next. "I kind of think about the product launch process. It's a mountain that the peak is the launch, but on the other side you're descending down that mountain," he says.
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