The Importance of Character in Storytelling

said the only thing I could sort of come up with was that Gillette is consumed privately and Bud Light is often consumed publicly so there was there seemed to be like sort of a social aspect. If Gillette sold beer and had the same ad campaign but you know instead of razors it was a beer at the end if Gillette would have seen the same next week next month dip, he says. "I think I'm looking for stories that I connect with" - Ryan Drake.

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