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Corner Office Conversation with Vipul Parekh, Co - Founder of BigBasket

The Morning Brief

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Strategic Expansion and Dark Store Innovations in Quick Commerce

This chapter explores the strategic partnerships and expansion strategies of a quick commerce platform, highlighting the integration of food and electronics services. It focuses on the operational model of dark stores and the ambitious plans to scale up their presence to over 1,000 locations by next March to meet increasing demand.

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