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Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
We're Going to Charge $45 for $500 Glasses, Right?
The four co-founders created a list of friends and family members and sent out the survey. Neil already knew from experience that it was the perceived value people were paying for when they spent hundreds on their glasses. But that also meant a $45 price point was going to negatively affect how their own brand was perceived. "We walked out of that meeting a little dejected, but we then tested that learning"
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