4min chapter

Behind the Bastards cover image

Part One: How Cigarettes Invented Everything

Behind the Bastards

CHAPTER

Making Real Makes Back

Alan Brandt: Duke helped invent the modern concept of a megacorporation, blazing a trail that would be followed by every ambitious capitalist to come. The American Tobacco Company was responsible for 90% of all cigarette sales in the United States. In short, he invented the middle manager. He's really just humming along here, creating the modern world and ticking them off.

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