Do You Use Keyword Research When Starting Up a PPC Campaign?

Sally Kohn: Keyword research is one of those things that I avoided at all costs for my first two years of selling on Amazon. She says you should know by coming out with their product what your main base keyword is and then populating the keywords. Kohn: Negative exact list is going to save you pennies compared to what a negative phrase list can do. And so when you focus on those keywords that are huge and make a big impact, another example would be eyelid wipes.