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2min chapter
Everyday Statistics and Climate Change Strategies (with Cassandra Xia)
Clearer Thinking with Spencer Greenberg
The Importance of Thinking About the Underlying Goal of the User
Spencer: The jobs to be done framework takes it yet another level, level further. He says the problem under this framework is intrinsic desires for the user. "It's like tapping onto that pure underlying motivation," he says.
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