Today, Explained cover image

Bovine intervention

Today, Explained

CHAPTER

The Shift to Plant-Based Alternatives

This chapter examines the environmental benefits of plant-based burgers in comparison to traditional beef, highlighting the lifecycle analysis of the Beyond Burger. It also discusses consumer choices regarding meat alternatives in the context of ethical considerations, animal welfare, and market trends, particularly in fast food. The potential for major chains to adopt meat substitutes and its implications for sustainability and corporate responsibility is also explored.

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