The reciprocity operating system is magic. It's what gets Larry Elder successful, in part. He might also remember that I endorsed him for governor when he ran in the recall election against Newsom. We have to make sure that none of that is left out. Every bit of that needs to be taught. If we can get people to understand that it's the people who make money selling the race filter, that's why it's on your head all the time. The reason we're all thinking about it all the time and it permeates everything we do is because it's monetized.

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