
324 Selling From The Heart by Larry Levine
The Marketing Book Podcast
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How to Become a Content Connoisseur
In cases where sales in marketing may not be aligned, a sales professional will take ownership by building a digital library of content. This can then be used to teach and tailor their audience, prospects and clients. S welle ind what i would do is, there's nothing wrong, in my opinion, of posting your company's content - as long as it's a small portion of what you're posting. If you want to improve your career, if you want to educate yourself, where are you going? What sights are you going to see on the inter net? That's the stuff that you're going to get engagement on.
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