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14min chapter
270 | Solo: The Coming Transition in How Humanity Lives
Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas
Balancing Efficiency and Privacy in Targeted Advertising
The chapter explores how technological advancements enable personalized ads based on individual preferences, sparking a discussion on the trade-off between efficiency and privacy concerns in data collection for targeted marketing. It delves into the implications of efficient processes in advertising and the impact on individual privacy within a connected world. Additionally, the narrative touches on the tension between efficiency and happiness in a society where technology facilitates targeted advertising but also diminishes the influence of individuals in larger institutions.
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