The Art of Hotel Merch and More
Fashion People
00:00
Reimagining Hotel Retail
This chapter explores the transformation of hotel merchandise into vibrant retail experiences, focusing on strategic partnerships with brands like Birkenstock. It discusses the evolution of consumer culture amid e-commerce growth, particularly highlighting the unexpected success of collaborations during the COVID-19 pandemic. The speakers reflect on the challenges and nostalgia associated with launching new products while navigating the changing landscape of hospitality and social media.
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