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How They're Building the Next Great American Hotel Brand: The Story of Trailborn with Co-Founders Mike & Ben

Behind the Stays

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Navigating the Challenges of Hospitality Innovation

This chapter explores the hurdles faced by co-founders of a new hotel brand, particularly in building effective partnerships and navigating market demands. It emphasizes the importance of operational excellence, personalized guest experiences, and strategic collaborations with established industry leaders like Marriott. The discussion also highlights the potential for growth in overlooked markets and the role of technology in enhancing customer interactions in the hospitality sector.

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