The Customer Journey, the Buyer's Journey

Customer journey is also sort of the fraud starts journey, right? Yes. That buyer's journey, the customers journey to understand my best place to impersonate the buyer, or in some cases, even impersonate the merchant. So that it's that whole journey that they're constantly looking at tho go where is the weak spot in the entire customer journey, where they can where they can commit fraud? Slely. The great news for the consumer is that to day anywayin most parts of the world, the consumer won't be liable for the fraud.