In this episode, Co-Founder of Double Up and Supercast Aidan Hornsby interviews David Perell on building an audience through Twitter and the impact of writing online.

David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he interviews successful people such as Neil deGrasse Tyson, Jason Fried, and Ryan Holiday on what drives them.

We talked about:

The impact of building an audience
How David’s twitter account is more valuable than his college diploma
The business school of the future
How podcasts open David’s mind up to new ideas
Creating a Personal Monopoly

Enjoy!

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Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).

For this episode, our bonus section includes David talking through his flywheel business model, which neatly illustrates how his writing, tweeting, podcasting, teaching, and investing all come together and build on each other for compounding effect.

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Follow Jason: @jsewhoy

Timestamps

2:08 From television anchor to writer: David Perell's story
3:42 Writing is the new networking
6:07 Playing with and communicating interesting ideas
6:54 Starting the North Star Podcast
9:37 "My audience is the single most valuable thing in my life"
10:58 Download numbers are not the quality and size of your audience
12:14 The unlimited competition for somebody's attention online
14:47 Starting out on Twitter, and social media feeds
16:08 Twitter is a filter for people who resonate with you
17:07 Conversations tear down the mazes of our internal psychology
19:22 How podcasts open David's mind up to new ideas
20:57 Each medium has a bias
22:52 Why we should give lots of free stuff away
25:51 Personal Monopoly and intersecting ideas through writing
29:17 Testing business models and writing with passion
30:27 Being the center of attention paralyzes us
32:28 The power of writing pseudonymously
34:52 Audience building is a game of compounding
37:45 How David Perell became successful on Twitter
39:24 Focusing on email, podcasting is a black box
40:29 Podcasts are an opportunity for trust
42:51 Podcasts coincide the most with ordinary life
45:15 Building the business school of the future
46:46 Building audience-first products

Premium Timestamps

0:49 David Perell's Flywheel business model
3:22 The difference between open and closed social platforms
6:02 YouTube is the second largest search engine in the world
8:42 The book as a business card, and a subscription podcast
12:50 David Perell's tips on building your audience

Links

Credits

Supercasters is a Kelly&Kelly production.

The show was created by Supercast, the easiest way to add a paid membership to your show. Get paid to podcast at supercast.com.

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