2min chapter

Wisdom From The Top with Guy Raz cover image

Dunkin' Donuts: Bob Rosenberg

Wisdom From The Top with Guy Raz

CHAPTER

Do You Think You'll Be a Millionaire After Taxes?

In the early 60s, your dad tried to sell Dunkin Donuts for a million and a half dollars. And he couldn't from what I understand, right? We were earning about $100,000 in pre-tax profits but no private equity investor would give it to him. He wanted to be a millionaire after taxes. His competitor was overtaking him. The pain of not doing as well as his partner having his partner overcome his success was a very painful thing for him. It was at that time that he turned to a newly minted MBA fresh out of school and asked me to take over the helm.

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