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3min chapter
How to Forecast Future Revenue
STRonomics
The Importance of Monitoring Consumer Spending Habits
The consumer spending habits start at the smaller level for us. And then they matriculate. It's much easier to cut out 1000 or 2000 or $15,000 a week or a night stay as it is to spent cut out buying a new watch band for my eyewatch. These are things that we need to be looking at because you may say, well, people going to forever 21, you know, to spend money, you're going into an apple store, doesn't affect me. The fuck it doesn't. 100% affects what's happening.
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