#103 Get Lost in the AWSM Sauce
The Pitch
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Are You Selling Convenience or Taste?
The nutritional facts are about one to one on a traditional sauce. Carlin Paul have the sauces down, but now they want to design a machine that's kind of like one of those Coke freestyle machines where you can customize what soda you get. And their plan is to lease these machines to stadiums. But all this machine talk is confusing for investors who are not quite sure if awesome sauce is a sauce company or a fancy machine company.
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