Live Streaming for Collectables

In china, live streaming is super popular. It's how all this stuff is getting sold. But it doesn't seem like a slam dunk for any of the really big commerce players that they just need to turn on this feature and the customers will come running. The influencers live by the influencer, die by the Influencer. And so you look at china and you go, oh, my god, live streaming's huge. It's the future. A lot of debate amongst my clients at the moment: Is china going ahead more than us? Or do we have to get ready for everything to evolve differently?