Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as
- How to use AI to ideate and refine your creation process
- Use cases for AI beyond copywriting
- Why you need dedicated in-house AI champions
- What Jasper is doing to improve customer engagement with AI
Timestamps
- (00:00) - - AI Guidelines and Ethical Adoption
- (06:27) - - Confronting Resistance to AI in Content Creation
- (08:45) - - Time and productivity savings
- (12:16) - - Content Production 101: Outlining and Customization
- (17:21) - - Unlocking Decision-Making Potential with AI
- (19:38) - - Measuring Productivity and Savings
- (26:25) - - Transitioning Careers: From Content Marketing to AI Program Direction
- (29:36) - - Challenges of Implementing AI in Organizations
- (32:30) - - Standardizing and structuring delivery plans
- (36:03) - - Broadening the Role of AI in Marketing Operations
- (38:14) - - Enhancing Marketing Efficiency Through AI
- (40:43) - - Exploring AI's Role in Negotiation
- (44:11) - - Closing Remarks and Invitation for Future Collaboration
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