Is Value More Than Ry?

I imagine we'd have subject matter experts and maybe even, you know, some data science folks the room to kind of build those ideas together. Where can we just, where can we measure some kind of tangible value? Unlike you said, that might be customers service which maybe that would yield longer term retention of these customers. Maybe that's really hard to measure, but could measure how satisfied they are when they get off the phone. And i think this is what you're talking about, is looking at value rather than ry.