Choiceology with Katy Milkman cover image

Fair Is Fair: With Guests John Thorn & Richard Thaler

Choiceology with Katy Milkman

00:00

The Importance of Reference Points in Financial Decision Making

The principle of dual entitlement guides what we perceive as fair and unfair. It can lead us to end long-time relationships with other people or service providers. Being familiar with the principle may help you understand why you get so incensed by certain price increases.

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