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Master the Art of Business Narrative

The Marketing Companion

CHAPTER

The Parable of the Three Brick Layers

An architect known as his name was Sir Christopher Ren was charged with rebuilding many of the cathedrals, including St. Paul's Cathedral in London. He told a parable about brick layers and how each one had their own narrative on what they were doing. This led him to ask if any job or tasks can be made to be more significant and more meaningful.

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