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#92: People Don't Often Change Their Minds on Big Topics. Why? (feat. David McRaney)

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The Cascade Effect

A cascade is where it only takes a few people doing something for every other person who arrives to take on the same thought, feeling or behaviour. And this cascade effect takes place all across social networks. It's like the surface of the oceana - chaotic and moving at all times. So if you're trying to a change that you want to cascade across the nation,like changing norms related to same sex marriage, you have to be relentless.

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