Empathy and Generative AI in Product Analytics

Whether you prefer the term data-driven, or data-informed, or data-dazzled, it doesn't matter—today's tech cannot survive without high quality data sets AND the tools to use them effectively. But we also can't afford to think about data as the responsibility of just one or two departments in the organization—instead, we need to be going into 2025 with a mindset of data democratization. In other words, our business is our customers, so what our customers are saying should be everyone's business. 

My guest today is Mario Ciabarra, Founder and CEO of Quantum Metric. Quantum is a Gen-AI powered analytics platform that allows companies to interpret data into useful insights for different stakeholders so that everyone—from the first day product designer to the company founder—can bake empathy for customers into every decision. We discussed how this works in practice, considerations around data hygiene, and some predictions on how Gen-AI will drive the evolution of analytics this year and beyond.

Resources from this episode:

• Subscribe to The Product Manager newsletter
• Connect with Mario on LinkedIn
• Check out Quantum Metric