Chris Walker, CEO, Refine Labs
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
Creative Problem Solving
"To be ad creative, that looks like b," says Mime. "I've recently seen a gong come through with a lot of thumb stopping copyand creative" He thinks companies should have two streams and a paid in a paid engine. And then try to get those to blend in a way that people enjoy.
Dave is joined by Chris Walker (CEO, Refine Labs). They talk about finding your best skills, articulating a company POV, developing a marketing strategy, a framework for demand generation, self reported attribution, LinkedIn, community, observations from what Refine Labs is seeing with B2B marketers today, and lessons from Chris' own LinkedIn strategy.
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Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.
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