Weekly Wrap | Women’s sport special with the ECB, RFU and Twitter, plus a Rugby World Cup preview
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Women's Rights - The One Benefit, or Not the One Benefit
We've spent a lot of time thinking about valuing the women's rights, and I suppose we're really lucky with the broadcast deal that we've got with the BBC. The trajectory of kind of reach and broadcast has really helped accelerate the commercial value of those opportunities. So I think there is real power in the combination of the kind of media facing rights and the exposure and kind of brand valuation ROIP,. coupled with the kind of purpose and storytelling components that you can get within that.
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