The Importance of Gross Profit

Gross margins are insane. If you, there's no incremental costs to deliver to a new customer. ShareSight has 95% gross margins but its technology isn't adopted by enough people. No one takes on Woolies and Coles? I mean, now, Costco might turn up while Mark might turn up. It's not impossible, but you know what I mean? Versus the little tech company with a good idea with $25 in sales, it might have 95%. And if it actually gets off the ground continues to be profitable. Those things are real. Now, Catapot's other business is better than others because we think software recurring revenue is better. Because everyone goes there