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Kodiak Cakes: Joel Clark (2020)
How I Built This with Guy Raz
Are You Trying to Get Publicity?
"I was never, like, I would talk about it just if people would ask," he says of his pancake mix business. "It was fun. I had bring it up, you know, and I wasn't shy about trying to go and get publicity either." The company's biggest distributor at the time was Dan's grocery stores in Salt Lake City.
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