3min chapter

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The Myth of John DeLorean | The Prophet | 1

Business Movers

CHAPTER

John DeLorean's Myth About the Auto Industry

Industry insiders expressed major doubts in John DeLorean's overall business plan. They suggested that average drivers were no longer interested in two-seater sports cars like the DMC-12. If John had stayed focused on the present, things might have gone smoothly with the Irish. He took the DeLorean motor company across the Atlantic to manufacture his cars in Ireland.

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