Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)  cover image

Erica Dhawan: Digital Body Language, Effective Communication Strategies for the Digital Age | Human Behavior | E210

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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How to Set Communication Norms for Different Channels

There are a few general principles that I share with my clients on which channel to use and when to switch the channel. The first principle or factor is complexity of information, the second is the urgency of information and the third is the frequency of the information. Set some communication response time expectations with each channel. So if you send something on slack at 6 p.m., expect a response the next morning sometime vs late that night. If you use text, it should be for something that's needed within the hour versus just having a group work text chain that is really needed in four or five days and not urgent.

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