Then, I'm a Product Owner, and I've Got a Customer, and They're a Revenue Generator, Right?

The Big Themes:
• The solution is a production database: So there’s a big period of time when I have two different data sources. And you run the report off that database.
• We learned about Chesterton's fence: It didn't grow like a weed – somebody put it there. They spent time and money and energy. I say to CEOs boards and my customers ask yourself, why did we do it that way?
• Very worried about shadow IT: The CEO and the CIO will come to tell you one thing: this is bad.
• Keep the lemmings from running over the cliff: Traditionally, the board of directors and the business people were talking about the same thing – and so were the vendors. Giving them the benefit of our advice.

The Big Quotes:
“Oracle got it. IBM got it. Microsoft gets it. Some of the other vendors that were more product focused, kind of looked at their product from the wrong end of the telescope.”

“They don't want to buy a vendor's product. They want to buy a process solution.”

“Do analytics, look at dashboards. They've already seen it 20 times.”

This episode is brought to you by BMC Software.