2min chapter

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How To Play Offense During a Downturn with Gokul Rajaram

Traction

CHAPTER

The Number One Driver of Culture Is Value Behavior

Culture is embodied in the behaviors that you reward. You got to make sure that you and the executive team are exhibiting the behaviors. If behaviors don't match the values, or if there's not a consistency in how you implement them, it will affect your culture.

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