Other People's Money is our series on the sports investment marketplace with regular co-host Matt Rogan, co-founder of Two Circles.
Bruin Capital, George Pyne's private equity firm, has launched a new international soccer agency called As1, representing more than 300 players and coaches as clients. The list includes Bruno Fernandes, Man United, Moises Cascedo, formerly of Brighton, now Chelsea, and Luis Diaz of Liverpool. The company takes a number of acquisitions, including Nomi Sports, Position Number, and Promoesport and puts them together into one big unit.
So why? What's happening here? What does private equity see in the talent market around European football? And what are the implications for the game, the players, the money and the regulators?
To help us answer these questions, we've invited Daniel Geey to come back onto the Unofficial Partner Podcast.
Daniel is a Partner in the Sheridan Sports Group focused on helping clients in the sports sector, including rights holders, leagues, governing bodies, clubs, agencies, athletes, sports technology companies, broadcasters and financial institutions.
Daniel has significant experience in the football industry and has worked on a variety of club takeovers, high profile transfers, commercial endorsement deals and disputes.
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