Persuasion, Rhetoric - A Big Topic This Week

Rhetoric is a topic for a whole book. Big, big books have been written about this topic. So we're only willing to give you the really, really, really short answer from our book. This is greek philosophy, very old greek philosophy,. ancient greek philosophy. And i believe thisa goes back to aristotle. He tlks about these three ethos, pathos, logos. These are greek words, so you don't need to learn them. You use it. Ou use it many, many, any times, as long as necessary. Now it's time to persuade them.