Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Valuation Paradoxes and Decision-Making Dilemmas

This chapter examines the disconnect between the intrinsic value of art and its financial price, using anecdotes to illustrate the complexities of art valuation. It further explores the challenges of decision-making in corporate settings, highlighting how rigid structures can stifle innovation and collaboration. Additionally, the chapter advocates for a nuanced understanding of incentives and learning from failures to foster a supportive and creative work culture.

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