19min chapter

Team Human cover image

Helena Norberg-Hodge

Team Human

CHAPTER

The Evolution of Music and Consumerism

This chapter explores the historical transition from communal music experiences to a consumer-driven teenage culture, examining the role marketers play in creating a generation gap. It critiques the economic implications of growth, suggesting that it often prioritizes corporate interests over human welfare and cultural development. The conversation highlights the importance of local engagement and community support as a counterbalance to the detrimental impacts of globalization and capitalism.

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