Maximizing Black Friday Sales: Data-Driven Discounting Strategies
Ecommerce Playbook: Numbers, Struggles & Growth
Shifting Discount Strategies for Black Friday
This chapter examines the changing trends in discount strategies for Black Friday, highlighting increased sitewide discounts and reduced brand participation. It analyzes the impact of inflation and competition on pricing dynamics, suggesting a need for brands to adapt to a more value-conscious consumer market.
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