The Value of Increasing the Number of People With Positive Well-Being

We think that promoting well-being is a good starting point. It captures much of what matters, and is a goal that almost everyone can get behind. We believe the way people put on these different values has less effect on what they do than is often supposed. Some decisions could result in more people existing in the long term while others mainly benefit people who already exist. You have to weigh up the different likelihoods of different outcomes, and act even though you're uncertain.