In this conversation, Britton Stipetic sits down with Jonas and Steffen, the founders of Studio 28K, to explore the intersection of storytelling and design. They discuss how their philosophy of meaningful living shapes their creative process, the significance of storytelling in web design, and the challenges of capturing attention in a saturated market.

The duo also shares insights on their unique approach to client engagement, likening their design process to that of a Michelin-star restaurant, emphasizing organization and transparency. In this conversation, Britton discusses the importance of effective presentation and prototyping in design, emphasizing the need for a structured process that allows for creativity while managing client expectations. He highlights the significance of principles and values in guiding creative work and explores the impact of technology, including AI and real-time graphics, on the future of design. The conversation concludes with a reminder to prioritize enjoyment in the creative process.

Chapters: 00:00 The Essence of Storytelling in Design 02:49 Living Meaningfully: The Philosophy Behind Studio 28K 06:06 The Birth of 28K: A Reflection on Life's Days 08:58 Crafting Narratives: The Role of Storytelling in Design 11:50 Engaging in a Saturated Market: The Challenge of Attention 15:14 Designing Like a Michelin Star Restaurant: A Holistic Approach 17:56 Transparency in Process: The Open Kitchen Concept 29:25 The Art of Presentation and Prototyping 32:49 Crafting the Perfect Process 38:59 Principles and Values in Design 45:05 The Future of Design: Technology and Creativity

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