Spotify's Premium Price Hike Will Crimp Back on User Uptick

The premium price hike that we found finally catching up with other offerings out there from Amazon and the like, do you think that will in any way crimp back on that user uptick we've seen? Such a great question, right? So that's something that everybody is waiting to see how it's going to play out. This is a stock, as you say, that's rallied hard on the year up now, 77%. I'm interested suddenly on whether it's been the AI exuberance that it's been caught up in.