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#60 James & Per & Jonas fill in forms

UX Podcast

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The Importance of Setting Goals

If you're not selling luxury, then you should remove fields or inputs. If the goal is to establish a contact with a person, then you establish the contact. I've had situations where we've made things too simple, which meant that more people were using the form like asking a psychology department. That's how you have to think about UX and the big perspective in the end. You can make it really hard for the user use capture. So on your newsletter unsubscribe page? Yes. Exactly. People would hear it. It was actually with healthcare. There were too many queries coming in from the website. So they were stuffed up at the back end. And if you are trying to

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