11.17.21 It’s Porch Pirate Season. Secure Package Solutions / Media Warning: Beware Advertorial Content.
The Clark Howard Podcast
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Is Your Ad Versus Your Content?
There used to be in media a wall that' separated advertising from content. That's no longer how old media works, and new media never worked that way. We are approached every single business day of the year by people trying to slip in paid content into our editorial hole,. The idea is that if what you see from me or from my team, is going to have credibility. And it's a slippery slope from day one when you start infesting your content with advertorialYou've got to be aware that there are people that are not playing it straight up.
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