4min chapter

Gain Grow Retain cover image

Building the relationship between customer success and finance | Jane Graham, Kronos

Gain Grow Retain

CHAPTER

Cronus' Relationship With Lisa Pratt on Payroll Protection

Cronus is a subscription service provider. Jeff Smith: I love the idea of marketing focused on customer experience, not just new business development or brand building. He says it's amazing how much you can repurpose content to drive retention and that whole marketing touch.Smith: We talk about subscription businesses are a team sport. It actually doesn't work as well unless every function in the organization is focused on it in some way, shape or form.

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