Why Make Content if It's Just Going to Be Absorbed by the AI Bot?

In an optimistic model, both of these forces are kind of equalized and the AI people and the content people have to find a balance that makes everyone happy. If you can't attract people directly, it's going to be really hard. I think the problem is most media really, they zero in on good enough content. The majority of what they do is good enough. And even if you are a marginal first page, you're going to be irrelevant.