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How Do You Measure Customer Engagement?
The tag line for us at the front page lasted like the next five years of the company. We tried to be benefits oriented in the copy. Tried to show customers and case studies who maybe found it valuable. People clicking on your pricing page is a pretty decent indicator. Bothering to sign up doesn't mean that they're gong to use your product. And thenyou i'll kick the tires thit seems kind of interesting and cool to me, im.