3min chapter

LeadDev's PriorityZero cover image

S1E8 Navigating the scaling journey with Gymshark's Engineering Director, Dan Blundell

LeadDev's PriorityZero

CHAPTER

Navigating Growth and Scaling Challenges in E-Commerce

This chapter explores the challenges of scaling the e-commerce brand Gymshark, emphasizing the need to reassess assumptions while expanding into physical retail. It highlights the complexities of entering new markets and the evolving capabilities required from the engineering team to manage these transitions effectively.

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