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S04.EP01 - How to Become a Brand Consultant
JUST Branding
The Beauty of Consulting as a Consultant
A consultant is a brain, not a pair of hands. I see it as, you know, the higher level thinking to simplify it. It's the understanding the problem, diagnosing the problem. And then you can pull in other people like strategists or designers or marketing directors depending on what is required. So sometimes you might step into that role if that's in your wheel park or other times, as you say, you might bring someone else in. That's all part of adding, adding value to the client and improving their situation. Jacob: Some people don't want to go completely into the strategy space but there's nothing wrong with that.
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