Product in Volume

Inbound deals are closing almost it's called product qualified lead, right? It's somebody who understands what your product actually does and then is interested in talking to you. This whole thing of like, let's do a discovery call so I can find problems in your business and then try to match my product to that problem doesn't work anymore because we all know the solution to our problems. We're changing the final question again because we didn't like the last one. And you've inspired me. So what is one piece of sales dogma that’s out there that needs to be thrown in the trash Discovery before a demo period? Stop making it about yourself. OK, stop insisting on